Sovi got its start in California when Julia and Alex (a wine lover and a risk-taking sommelier) decided to step away from our day jobs in the wine industry in Napa to pursue our latest dream of making a high quality, non-alcoholic wine. Their mission: to create a wine they would drink and so would their friends - a wine that was inspired by people with a heart for wine and a craving for inclusion.
At the end of the day, they had one goal in mind: to offer consumers a refreshing, non-alcoholic wine without compromising flavor or experience. In doing so, they hope to lead the industry in offering quality, non-alcoholic options for consumers that look and taste up to the level of their alcoholic peers. Novel idea? Maybe not. An idea that's long overdue? They think so! Dare we say, it's a game changer.
Julia Littauer, Certified Sommelier & Alex Littauer, DipWSET
Master Sommelier in New York City. She has also worked many roles in the
wine & spirits industry including retail sales at one of the largest wine stores
in the US, marketing at the global spirits giant, Diageo, and brand
management for Beringer in Napa Valley, one of the largest and most
historic wine brands. She most recently completed her MBA at Cornell
With all the innovation in non-alcoholic beer and spirits, Julia believes that
wine drinkers too should be able to enjoy quality, great tasting options when
they aren’t drinking that live up to the level of their alcoholic peers. She has
made it her mission with Sovi.
certification. He has devoted much of his professional and personal life to
wine. He has worked as a cellar intern at a winery in Walla Walla, WA, a
retail wine buyer in New Jersey, and a direct-to-consumer marketing
manager across a number of iconic Napa brands including BV, Sterling,
Beringer and Stags’ Leap. He also has an MBA from Cornell University.
He is passionate about pushing the boundaries of what is expected in wine,
creating products and experiences that truly resonate with consumers.