Sitting at the intersection of lifestyle non-alcoholic tonics and functional wellness drinks, Kin is the first and only cross-category RTD beverage focusing on "braincare as selfcare". As one of the most explosive brands in the industry, this groundbreaking elixir is the fastest growing direct-to-consumer functional beverage on the market today and boasts an offline roster of the nation's premier wellness and culinary retail partners such as Erewhon, Soho House, and Chef Jean-Georges Vongerichten's abcV restaurant, to name a few. 

KIN-KIND

Kin transforms the world’s oldest social ritual, drinking, into a thoughtful act of taking better care of ourselves. Kin is a daily braincare ritual designed to help you connect to your center and find better balance. Set your mind free!

Bella Hadid & Jen Batchelor

JEN BATCHELOR

CO-FOUNDER & CEO

Raised the daughter of a bootlegger in the desert sands of Saudi Arabia, Jen has been a lifelong witness to the intersection of magic and science.

BELLA HADID

CO-FOUNDER & PARTNER

Supermodel, activist, and now beverage mogul, Bella’s keen eye and global influence have catapulted her ascension to reigning industry maven. 

Bella Hadid for Kin Euphorics